What Google and Facebook are mostly doing is telling you to go and listen to a particular song somewhere else. Linking to content. Driving valuable traffic to t

What Google and Facebook are mostly doing is telling you to go and listen to a particular song somewhere else. Linking to content. Driving valuable traffic to the content provider's sites. Their sites, where the news content providers can show their own ads... I think most Australians wouldn't be aware about the playing music in small businesses thing too, so I wouldn't use that as a benchmark.