The more canonical form is DAMP rather than KISS. Descriptive and Meaningful Phrases. DRY is fine in moderation in tests. E.g. instead of `Person.builder().with

The more canonical form is DAMP rather than KISS. Descriptive and Meaningful Phrases. DRY is fine in moderation in tests. E.g. instead of `Person.builder().withName("Alice").withAge(100).build();` using `People.grandmother()` is DRY-ish, but certainly something you'd see less of in production code.