Really? I had the opposite reaction. I found the simplicity drew me to the text. At the end I clicked the footer because it seemed shiny/pretty, and it took me

Really? I had the opposite reaction. I found the simplicity drew me to the text. At the end I clicked the footer because it seemed shiny/pretty, and it took me right to the email form. I feel like a lot of websites, especially the ones which want me to sign up or understand their service, throw way to much crap at me for it to make sense. Two sentence mission statements, ominous screenshots, and cheeky feature lists only go so far --- in this case I appreciate the straightforward mission statement.