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The coverage of this has been misguided IMO. The headline here should be, "Walmart Plus takes on Amazon Fresh". The benefits you get are really just delivery o

by zhobbs 6y ago

The coverage of this has been misguided IMO. The headline here should be, "Walmart Plus takes on Amazon Fresh". The benefits you get are really just delivery of in-store items to your house, it seems your walmart.com experience doesn't change much. Based on what I've seen on Amazon fresh, you'd probably make up your $98 pretty quick if you moved all your grocery shopping from fresh to WM+.

brudgers 6y ago
My local Walmart has iPads, gas generators, and loctite thread locker (etc.) in addition to groceries, blenders, baby clothes and charcoal briquettes. But even more competitive with Amazon, the Walmart in Van Horne, Texas has all that available for same day delivery too even though it’s 200 miles from El Paso and even further from Dallas.
JMTQp8lwXL 6y ago
The kind of household willing to regularly pay the premium for same-day/1-day groceries and/or shipping is an upper middle class household. How is Walmart going to shake the branding of being cheap and low quality with the segment of price insensitive consumers? Your middle middle-class household is not a Prime member, and the services Walmart and Amazon are competing on will only expand their TAM (Total Addressable Market) if costs go down. Median households don't have the budget for these services.
- thursday0987 6y ago
  its weird you assume that upper middle class households don't shop at walmart. Walmart is cheap, but often high quality for staples. They have a good to great organics food section, their toiletries section carries high quality diapers, their toy section has legos and other luxury toys etc etc etc. even their clothes are of good quality (although no luxury brands). Walmart actually has nicer stuff than Target a lot of the time.
  - JMTQp8lwXL 6y ago
    It's not weird, it's a fact. Different income groups skew towards different stores. "Target-exclusive shoppers are more likely to be female, younger and richer. For example, Target-exclusives had an average household income of about $85,000, compared to $57,000 for Walmart-exclusives, according to a 2005 survey." https://www.jacksonville.com/article/20111104/ENTERTAINMENT/801241670 https://www.jacksonville.com/article/20111104/ENTERTAINMENT/...

by zhobbs 6y ago

brudgers 6y ago

My local Walmart has iPads, gas generators, and loctite thread locker (etc.) in addition to groceries, blenders, baby clothes and charcoal briquettes. But even more competitive with Amazon, the Walmart in Van Horne, Texas has all that available for same day delivery too even though it’s 200 miles from El Paso and even further from Dallas.

JMTQp8lwXL 6y ago

The kind of household willing to regularly pay the premium for same-day/1-day groceries and/or shipping is an upper middle class household. How is Walmart going to shake the branding of being cheap and low quality with the segment of price insensitive consumers? Your middle middle-class household is not a Prime member, and the services Walmart and Amazon are competing on will only expand their TAM (Total Addressable Market) if costs go down. Median households don't have the budget for these services.

thursday0987 6y ago
its weird you assume that upper middle class households don't shop at walmart. Walmart is cheap, but often high quality for staples. They have a good to great organics food section, their toiletries section carries high quality diapers, their toy section has legos and other luxury toys etc etc etc. even their clothes are of good quality (although no luxury brands). Walmart actually has nicer stuff than Target a lot of the time.
- JMTQp8lwXL 6y ago
  It's not weird, it's a fact. Different income groups skew towards different stores. "Target-exclusive shoppers are more likely to be female, younger and richer. For example, Target-exclusives had an average household income of about $85,000, compared to $57,000 for Walmart-exclusives, according to a 2005 survey." https://www.jacksonville.com/article/20111104/ENTERTAINMENT/801241670 https://www.jacksonville.com/article/20111104/ENTERTAINMENT/...