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Well, that may be the pretext, but of course they are chosen because they are famous. People buying it justify it by saying they want to "learn" something, but

Well, that may be the pretext, but of course they are chosen because they are famous. People buying it justify it by saying they want to "learn" something, but as you say it would be much cheaper - and certainly more effective - to buy a book. Compare this to Lynda or The Teaching Company. They both have amazingly high quality content, and choose teachers solely based on their ability to teach, not their fame. Lynda is focused on imparting directly applicable knowledge whereas TTC focused on serving the intellectually curious (these days they are inching ever closer to your typical airport self-help offering).

acomjean 6y ago
It seems like they are not just famous but experts. Some of the names are giant in their fields, but not household names. For music for example: "Danny Elfman", "Hans Zimmer", "Herbie Hancock", "Deadmau5" are all huge. I haven't watched a master class, but they seem well produced and "aspirational" at least. I have a friend who swears by the teaching company. I did a udemy into to Unreal engine that was oddly decent. But I like to do extension school classes that force me to show up with the threat of a grade. The Deadmau5 intro video is entertaining (35,000,000 views!) https://www.youtube.com/watch?v=dtj6dDARgfQ https://www.youtube.com/watch?v=dtj6dDARgfQ "If you are not naturally comfortable on stage, from my experience, you should try putting on a F#$!!$ helmet that covers your face.."