This is similar to rage marketing. By using the word 'stolen', though they are technically not stolen, you are raising attention. I remember White Moose Cafe

This is similar to rage marketing. By using the word 'stolen', though they are technically not stolen, you are raising attention. I remember White Moose Cafe giving outrageous replies to unhappy customers which lead to cult following and people just checking in for fun. Looks like they pivoted to a restaurant from a hotel since I last saw them couple of years ago: https://www.facebook.com/WhiteMooseCafe/ https://www.facebook.com/WhiteMooseCafe/