You're misidentifying the real problem which is not in the software itself. The real problem is that data needs to be accessed by marketing, analytics, sales, e

You're misidentifying the real problem which is not in the software itself. The real problem is that data needs to be accessed by marketing, analytics, sales, executive, HR, and other parts of the company all the time. It's a human problem managing the impedance of data access blocks... and guess what at most companies the block is seen as a significant cost far greater then the "cost" of PII violations, leaks, or hacks... But go ahead and find a random group of 3 ex-googlers with no domain experience to raise ~$2MM and chase it anyways. Then when you burn through the money you can go back to your FANNG job with a nice raise.