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It's going to be very interesting to see what AMD counter with. I don't think anyone was expecting pricing this aggressive. Competition is great!

DivisionSol 6y ago
I wonder what the price would've been without AMD dipping their toes into the GPU market again. I very much assume Nvidia slices price, to not only compete but also crush the AMD GPU market. Nvidia's innovation is crazy huge, but they probably don't want to be in the same situation as Intel where people regard the big dog as slow, profit-extracting. Nvidia will do it's best to eat as much market share with better products over AMD('s GPU.)
judge2020 6y ago
It's targeted for a November 2020 unveil[0] so we'll have to wait to see what they're coming out with, but I doubt it'll stack up to the 30xx series on both price and performance (at least, based on these marketing slides). 0: https://www.techradar.com/news/amd-big-navi-isnt-coming-until-the-end-of-2020 https://www.techradar.com/news/amd-big-navi-isnt-coming-unti...
- BearOso 6y ago
  It has to be out before the new consoles, which are reportedly coming the first two weeks of November. I think the consoles are being kept secretive on AMD’s request as well.
arvinsim 6y ago
I already expected AMD to only compete in the low and mid level range. But NVIDIA pegged the 3070(which is faster than the 2080 TI) at $499. That's pretty hard to beat!
- fluffything 6y ago
  The 2080 TI are going to overflow the used market, at 100-200$ at best, so... if AMD can't top that significantly, a used 2080 TI might be much better value than anything AMD can offer.
  - kcb 6y ago
    > The 2080 TI are going to overflow the used market, at 100-200$ at best Not even close. 1080 ti's are still going for twice that and it was $300 cheaper at launch.
    - fluffything 6y ago
      Sure, but who buys a 1080 Ti or 2080 TI today for 400$ when a RTX 3070 costs 499$ ? Like, really, if you know somebody, let me know. I have a 1080 that I want to sell.
    - selectodude 6y ago
      1080ti has a pretty significant bump in GPU memory which has helped keep the price up.
  - bradlys 6y ago
    That's overly aggressive. If a 3070 is really the same performance as a 2080 TI then the 2080 TI will likely go used for $400. People don't see graphics cards like they're brake pads. They don't wear down the same way. $150 (no tax) is still $150 less for what is essentially the same thing.
    - fluffything 6y ago
      The 3070 appears to have better perf than the 2080 TI at many things though.
      - bradlys 6y ago
        "many things" being all RTX based. If you don't use RTX - it might not be a substantial improvement. That's the important bit and what we all need to find out. Very few people are playing just RTX games.
- zucker42 6y ago
  Based on performance claims from AMD, as well as PS5 and Xbox, I would expect to see an AMD card which matches the 3070 in rasterization for around the same price, maybe a little less, but with less of the fancy software features. If you look past the marketing, you can see that Nvidia's improvement from a performance/watt perspective has only increased by ~20-30%.
Macha 6y ago
The rumour mill has the top end big navi at 2080 ti levels of perf. If those rumours and nvidia's claims here are accurate, they're out of the high end segment. again. Here's hoping that they'll outdo the rumours.
- redisman 6y ago
  That would be bad for them. 3070 already seems to do that at a cheap price so they would have to have some very cheap cards.
tmpz22 6y ago
GPUs are still overpriced because of Nvidia's monopoly on high-end cards. The fact that we're so normalized to this after the 2xxx series is kind of sad. It's like praising Apple for a phone that's "only" $999.
- ChuckNorris89 6y ago
  Without competition from AMD, Intel had normalized quad core chips for $800 on the high end for over 10 years.
  - gruez 6y ago
    >Intel had normalized quad core chips for $800 on the high end for over 10 years. What are you talking about? The i7-3770K (top of the line 4-core chip in 2012) sold for ~$330.
    - nolok 6y ago
      I assume you meant desktop only, because the top of line 4 core chip of 2012 was the Xeon E3 1290v2 which sold for almost $900
- cwhiz 6y ago
  How are you defining value? Sales for the 20XX were "disappointing" and so obviously the market considered these cards to be overpriced. However, the reaction to the 30XX announcement seems to be extremely positive. Isn't the "value" of a GPU simply what the market is willing to pay for it? I bought a 1080 in May of 2016 for $599. According to the BLS CPI inflation calculator, that's approximately $647 in 2020. $499 for a card that is double the performance of a 1080 seems like a great value to me, personally.

DivisionSol 6y ago

I wonder what the price would've been without AMD dipping their toes into the GPU market again. I very much assume Nvidia slices price, to not only compete but also crush the AMD GPU market. Nvidia's innovation is crazy huge, but they probably don't want to be in the same situation as Intel where people regard the big dog as slow, profit-extracting. Nvidia will do it's best to eat as much market share with better products over AMD('s GPU.)

judge2020 6y ago

It's targeted for a November 2020 unveil[0] so we'll have to wait to see what they're coming out with, but I doubt it'll stack up to the 30xx series on both price and performance (at least, based on these marketing slides). 0: https://www.techradar.com/news/amd-big-navi-isnt-coming-until-the-end-of-2020 https://www.techradar.com/news/amd-big-navi-isnt-coming-unti...

BearOso 6y ago
It has to be out before the new consoles, which are reportedly coming the first two weeks of November. I think the consoles are being kept secretive on AMD’s request as well.

arvinsim 6y ago

I already expected AMD to only compete in the low and mid level range. But NVIDIA pegged the 3070(which is faster than the 2080 TI) at $499. That's pretty hard to beat!

fluffything 6y ago
The 2080 TI are going to overflow the used market, at 100-200$ at best, so... if AMD can't top that significantly, a used 2080 TI might be much better value than anything AMD can offer.
- kcb 6y ago
  > The 2080 TI are going to overflow the used market, at 100-200$ at best Not even close. 1080 ti's are still going for twice that and it was $300 cheaper at launch.
  - fluffything 6y ago
    Sure, but who buys a 1080 Ti or 2080 TI today for 400$ when a RTX 3070 costs 499$ ? Like, really, if you know somebody, let me know. I have a 1080 that I want to sell.
  - selectodude 6y ago
    1080ti has a pretty significant bump in GPU memory which has helped keep the price up.
- bradlys 6y ago
  That's overly aggressive. If a 3070 is really the same performance as a 2080 TI then the 2080 TI will likely go used for $400. People don't see graphics cards like they're brake pads. They don't wear down the same way. $150 (no tax) is still $150 less for what is essentially the same thing.
  - fluffything 6y ago
    The 3070 appears to have better perf than the 2080 TI at many things though.
    - bradlys 6y ago
      "many things" being all RTX based. If you don't use RTX - it might not be a substantial improvement. That's the important bit and what we all need to find out. Very few people are playing just RTX games.
zucker42 6y ago
Based on performance claims from AMD, as well as PS5 and Xbox, I would expect to see an AMD card which matches the 3070 in rasterization for around the same price, maybe a little less, but with less of the fancy software features. If you look past the marketing, you can see that Nvidia's improvement from a performance/watt perspective has only increased by ~20-30%.

Macha 6y ago

The rumour mill has the top end big navi at 2080 ti levels of perf. If those rumours and nvidia's claims here are accurate, they're out of the high end segment. again. Here's hoping that they'll outdo the rumours.

redisman 6y ago
That would be bad for them. 3070 already seems to do that at a cheap price so they would have to have some very cheap cards.

tmpz22 6y ago

GPUs are still overpriced because of Nvidia's monopoly on high-end cards. The fact that we're so normalized to this after the 2xxx series is kind of sad. It's like praising Apple for a phone that's "only" $999.

ChuckNorris89 6y ago
Without competition from AMD, Intel had normalized quad core chips for $800 on the high end for over 10 years.
- gruez 6y ago
  >Intel had normalized quad core chips for $800 on the high end for over 10 years. What are you talking about? The i7-3770K (top of the line 4-core chip in 2012) sold for ~$330.
  - nolok 6y ago
    I assume you meant desktop only, because the top of line 4 core chip of 2012 was the Xeon E3 1290v2 which sold for almost $900
cwhiz 6y ago
How are you defining value? Sales for the 20XX were "disappointing" and so obviously the market considered these cards to be overpriced. However, the reaction to the 30XX announcement seems to be extremely positive. Isn't the "value" of a GPU simply what the market is willing to pay for it? I bought a 1080 in May of 2016 for $599. According to the BLS CPI inflation calculator, that's approximately $647 in 2020. $499 for a card that is double the performance of a 1080 seems like a great value to me, personally.