It's just one of the platforms that they are utilizing, not the only one. A campaign will explore many possible avenues in order to reach voters; this is just a

It's just one of the platforms that they are utilizing, not the only one. A campaign will explore many possible avenues in order to reach voters; this is just another means of voter outreach, like the campaign's Twitter account or door-to-door canvassing. There is nothing hellish about it. If people don't want it they don't have to download it. And it's not a game exclusively for children.