For anyone confused, this a parody from MSCHF. > MSCHF isn’t a sneaker company. It rarely even produces commercial goods, and its employees are reluctant to ca

For anyone confused, this a parody from MSCHF. > MSCHF isn’t a sneaker company. It rarely even produces commercial goods, and its employees are reluctant to call it a company at all. They refer to MSCHF, which was founded in 2016, as a “brand,” “group” or “collective,” and their creations, which appear online every two weeks, as “drops.” > Many of those drops are viral pranks: an app that recommends stocks to buy based on one’s astrological sign (which some observers took seriously), a service that sends pictures of A.I.-generated feet over text, a browser extension that helps users get away with watching Netflix at work. https://www.nytimes.com/2020/01/30/style/millennial-entrepreneur-startups.html https://www.nytimes.com/2020/01/30/style/millennial-entrepre...