Every business is not a chicken and egg scenario just because you have a few users. In your case, you need a critical mass of users within an area. Each area c

Every business is not a chicken and egg scenario just because you have a few users. In your case, you need a critical mass of users within an area. Each area could be separate and far from each other. Ask people to try out your app at a ball game (e.g., SF Giants v/s LA Dodgers).