I own a small e-commerce brand for men’s skincare. Getting the store up and running from a design, legal, inventory, and finance perspective is pretty straightf

I own a small e-commerce brand for men’s skincare. Getting the store up and running from a design, legal, inventory, and finance perspective is pretty straightforward. It’s the marketing that’s very tough. It’s not unusual for “small brands” to spend $10k per month just on Ads. Depending on your market, there are different “critical thresholds” to pass in order to make it worthwhile.