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I would think that they can leverage a custom search engine in more flexible ways than Google to improve UX. Also, Apples main revenue isn’t hardware but servi

I would think that they can leverage a custom search engine in more flexible ways than Google to improve UX. Also, Apples main revenue isn’t hardware but services IIRC. They’re not a hardware company.

sneak 6y ago
You do not recall correctly. Services are ca. 18% of Apple’s revenue, after years of huge spending and tons of dedicated effort to grow this segment. The fact that it is as high as a fifth is itself a monumental feat. Hardware sales of the iPhone alone, excluding all computers, AirPods, and iPads, is over 40%.
- sokoloff 6y ago
  I suspect the profit split is biased more towards services than the revenue split.
  - zaroth 6y ago
    This is less meaningful when the vast majority of the services are only sold to people using their hardware.