Why AI in particular? Wouldn't any non-AI based system that has 'a direct impact on human rights, privacy, employment or other social issues' tread the same wat

Why AI in particular? Wouldn't any non-AI based system that has 'a direct impact on human rights, privacy, employment or other social issues' tread the same waters? Besides, 'ethics" is a fairly fluent concept that has been reified very differently in different societies around the world, despite Silicon Valley seemingly denying this diversity and projecting their own instance as a global norm.