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They have a lock on mobile devices for the western world. They can by default pry away search revenue from Google at a large scale. They have the cash reserves

by animex 6y ago

They have a lock on mobile devices for the western world. They can by default pry away search revenue from Google at a large scale. They have the cash reserves to see this done properly. They'd be crazy not to come onto Google turf. Their hardware lines are sagging revenue growth wise. Service revenue is their biggest growth area. I have no idea why they didn't do this before.

krrrh 6y ago
Or just like Iran's nuclear program, they can extract more concessions if they are permanently 1-2 years away from deploying a search engine. Google's spot as the default search in Safari already earns Apple billions per year.
scarface74 6y ago
Google pays Apple a reported $8 billion a year to be the primary search engine on iOS. Apple’s hardware sells were also up slightly in every category year over year. https://9to5mac.com/2020/07/30/apple-q3-2020-earnings/ https://9to5mac.com/2020/07/30/apple-q3-2020-earnings/
- tonyedgecombe 6y ago
  Presumably Google are making quite a bit more on that traffic. Apple might just be eyeing those additional profits.
  - scarface74 6y ago
    Through advertising? How would that be any better than what we have now.
    - tonyedgecombe 6y ago
      It might not, I'm just trying to think of their motives.
wheels 6y ago
> They have a lock on mobile devices for the western world. They don't though. There are only a couple countries where they're more popular than Android, and only barely there. There's no country where they have 60% market share. https://deviceatlas.com/blog/android-v-ios-market-share https://deviceatlas.com/blog/android-v-ios-market-share
Yetanfou 6y ago
It might look like that for people inside the walled garden but I suggest applying for an exit visa to have a look around the great wide world out there where you'll quickly find out that it is a whole lot more diverse than the picture painted inside the walls. Not only is it more diverse, those rumours spread about the constant onslaught of viruses on those poor creatures on the other side of that big, safe wall turn out to be untrue, most people seem to never have even seen one. Even stranger things will start to become clear, like those supposedly poor and oppressed outsiders needing far less money to get around the world than those inside the walls while at the same time having are larger choice of methods to navigate it. It wouldn't surprise me if you decided to stay, just don't forget to plan this carefully so your identity does not get stuck on the inside after which you won't be able to message your friends any more. It is a bit tricky but it is doable, many others have gone that way before.

by animex 6y ago

krrrh 6y ago

Or just like Iran's nuclear program, they can extract more concessions if they are permanently 1-2 years away from deploying a search engine. Google's spot as the default search in Safari already earns Apple billions per year.

scarface74 6y ago

Google pays Apple a reported $8 billion a year to be the primary search engine on iOS. Apple’s hardware sells were also up slightly in every category year over year. https://9to5mac.com/2020/07/30/apple-q3-2020-earnings/ https://9to5mac.com/2020/07/30/apple-q3-2020-earnings/

tonyedgecombe 6y ago
Presumably Google are making quite a bit more on that traffic. Apple might just be eyeing those additional profits.
- scarface74 6y ago
  Through advertising? How would that be any better than what we have now.
  - tonyedgecombe 6y ago
    It might not, I'm just trying to think of their motives.

wheels 6y ago

> They have a lock on mobile devices for the western world. They don't though. There are only a couple countries where they're more popular than Android, and only barely there. There's no country where they have 60% market share. https://deviceatlas.com/blog/android-v-ios-market-share https://deviceatlas.com/blog/android-v-ios-market-share

Yetanfou 6y ago

It might look like that for people inside the walled garden but I suggest applying for an exit visa to have a look around the great wide world out there where you'll quickly find out that it is a whole lot more diverse than the picture painted inside the walls. Not only is it more diverse, those rumours spread about the constant onslaught of viruses on those poor creatures on the other side of that big, safe wall turn out to be untrue, most people seem to never have even seen one. Even stranger things will start to become clear, like those supposedly poor and oppressed outsiders needing far less money to get around the world than those inside the walls while at the same time having are larger choice of methods to navigate it. It wouldn't surprise me if you decided to stay, just don't forget to plan this carefully so your identity does not get stuck on the inside after which you won't be able to message your friends any more. It is a bit tricky but it is doable, many others have gone that way before.