App Review should be more transparent and more public. For instance, even without naming an app, the reasons for rejection by category could be public. In the

App Review should be more transparent and more public. For instance, even without naming an app, the reasons for rejection by category could be public. In the bigger discussion, we don't know if "difficult" cases like the ones in this thread are common, if the approval process is used against whole categories of apps, if competitors are being harmed, or perhaps if it's more about fine-tuning user experience, and bad developer experiences are rare. Right now, there are many awful stories (and many successful apps), and we don't know how long companies and developers spend trying to resolve problems like these. If the App Store is the modern market for software, the lack of transparency is a big issue, and developers would feel more comfortable making a multiple-year investment to bring a product to iOS if they could see what's likely to happen in advance.