This is exactly what Facebook are doing (as evidenced by Facebook stating they'll block this feature for Australian users if the proposed law goes ahead). A thi

This is exactly what Facebook are doing (as evidenced by Facebook stating they'll block this feature for Australian users if the proposed law goes ahead). A third party generates the content then Facebook's user base shares it within their network. Any advertising revenue generated in the meantime is pocketed solely by Facebook. My point still stands. The state of online advertising as of 2020 is such that there are essentially two vast monopolies (Facebook and Google) and you can't advertise anything online without going through one of their systems. In addition, they generate essentially no valuable content themselves (I emphasis content here, I'm not suggesting they provide no value whatsoever). For a bit of context here, the Australian Broadcast Corporation (ABC) is arguably Australia's most respected media organisation but as it's publicly funded it generates no advertising revenue itself directly and takes no donations. It also has been hit hard by austerity from this same right wing government in recent years. To suggest we do nothing and continue to let any revenue generated be vacuumed up by the big tech giants is unacceptable.