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> And there’s no quality feedback loop at all for the embedded info boxes. Actually, there is feedback for so-called non-organic SERP elements. You can check w
by untech 6y ago
> And there’s no quality feedback loop at all for the embedded info boxes.
Actually, there is feedback for so-called non-organic SERP elements. You can check whether a user clicked the next result after an element, which is a signal of uselessness of the element. On mobile devices you could also check whether user continued scrolling after seeing the element. Both signals are used by search companies.
- nonfamous 6y agoAnd what's missing from that assumption is users who see an incorrect info box, assume it's correct, and move on without clicking anything. The effects cancel out.
- untech 6y agoYep, but that's also true in the case of classic links. If there is false information on the site behind a link (or in the snippet), which a user perceives as true, there is no way for a search engine to gather it from user's behavior.