The full article [1]. The coolest part about the original is its detailed description of the ad market structure. And, yes, the world would be a better place i

The full article [1]. The coolest part about the original is its detailed description of the ad market structure. And, yes, the world would be a better place if markets with a network monopoly were subject to compulsory routing rules (like reg NMS) and anti-fraud rules (like 10b-5). Compulsory routing should kick in after a reasonable run of first-mover monopoly profits, balancing the need to incentivize investment against the need to limit rent seeking. [1] https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3500919 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3500919