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It's interesting to observe the difference between Apple's great treatment of consumers and their actions towards businesses that they interact with, as the App
by staysaasy 6y ago
It's interesting to observe the difference between Apple's great treatment of consumers and their actions towards businesses that they interact with, as the App Store is fundamentally a b2b experience. It really highlights the difference between consumer and enterprise DNA.
- akvadrako 6y agoApple does not have great treatment of consumers. It’s very inconsistent, so it sometimes feels great. But if you’ve ever had an idiot at a store totally misdiagnose an issue with a MacBook and force you to pay for repairs to faulty hardware that’s under warranty, you’ll realize there is actually no official escalation process.
- valuearb 6y agoApples customer satisfaction has been the highest in the industry for decades, and it’s never even been close. The occasional genius mistake doesn’t the undo the many, many interactions they get right, go the extra mile, and help customers beyond specific warranty limitations.