Two things: Please understand that I'm talking about large trends here, and therefore when I say things like "nobody" I really mean fewer than 10,000,000

Two things: Please understand that I'm talking about large trends here, and therefore when I say things like "nobody" I really mean fewer than 10,000,000 people," and so on and so forth. http://www.joelonsoftware.com/articles/APIWar.html http://www.joelonsoftware.com/articles/APIWar.html Also, I explicitly said "certain" B2B sales. Joel's conjectures about pricing and purchasing behaviour do not apply to everyone, just to those organizations that have a certain behaviour around making purchasing decisions.