Purely anecdotal, but pinterest is the only social media network that my mother has ever signed up for. She and her friends use it for recipes and animal photos

Purely anecdotal, but pinterest is the only social media network that my mother has ever signed up for. She and her friends use it for recipes and animal photos. I reckon the platform has managed to capture those for whom Facebook is too much of an information barrage, and Instagram is too youth-oriented or "me"-centric. From what I've seen, it's like a more innocuous Tumblr, without all the drama.