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Why would older folks be targeted? Wouldn't it be their kids who would be the ones you would want getting the ads? Either way it's pretty dark stuff.
by phobosanomaly 6y ago
Why would older folks be targeted? Wouldn't it be their kids who would be the ones you would want getting the ads?
Either way it's pretty dark stuff.
- smt88 6y ago"Older" could mean a wide range of ages. Regardless, older people have parents, siblings, and spouses to plan funerals for, even if they're not pre-planning for their own (which is not uncommon).
- rootsudo 6y agoThey include insurance you buy, pre-need. That's why old folks are targeted. If you review death care public corps like SCI - it makes up 25-40% of annual revenue and can expire, non-refundable, etc. https://investors.sci-corp.com/ https://investors.sci-corp.com/ "Investor day presentation."
- phobosanomaly 6y agoReally a fascinating link. They have an artificial reef 3 miles off the coast of Miami that is "an artistic representation of the Lost City of Atlantis." What a strange, niche industry.