It's not true to say that a pirated copy always equates to a lost sale, but neither is it true that a pirated copy never results in a lost sale at any price. So

It's not true to say that a pirated copy always equates to a lost sale, but neither is it true that a pirated copy never results in a lost sale at any price. Some people would prefer to have legit software but simply can't afford it. In the case of Photoshop you're going from $1300 up front to $50/$35 per month. That's a huge difference in affordability, so I'd be surprised if that wouldn't make a dent in piracy, particularly in small businesses.