This change is good for Facebook. When it plays out that way they just don't want to get blamed for it. A lot of articles seem to think Facebook won't be able

This change is good for Facebook. When it plays out that way they just don't want to get blamed for it. A lot of articles seem to think Facebook won't be able to monetize you anymore. Far from the case. Within their apps -- the Facebook app, Instagram -- where they make most of their profit, there won't be any change. They don't need anything like IDFA because you're signed in. What this will hurt is the ROI on non-Facebook apps. Publishers will get less money & advertisers will see less return. So where will those dollars start to shift to? Facebook.