The book Freakanomics mentions that Westerners in groups tend to avoid picking the same thing to avoid looking too conformist (and the last people to pick are u

The book Freakanomics mentions that Westerners in groups tend to avoid picking the same thing to avoid looking too conformist (and the last people to pick are unhappy with their choice because they were railroaded into getting something odd like the Filet of Fish just to show they're their own person) while Asians tend to try to follow the herd even if it is not what they'd rather have.