> Enlisting the magic number for items per food category. At fast-food joints, it’s 6; for snazzier joints, it’s 7 appetizers/desserts and 10 main courses. My

> Enlisting the magic number for items per food category. At fast-food joints, it’s 6; for snazzier joints, it’s 7 appetizers/desserts and 10 main courses. My first gut reaction to those stated prices was that the consultants hadn't adjusted their prices for inflation for at least a decade. But then I looked at the (current menu) prices of the restaurants I went to in college and also my hometown (both in low-cost parts of the Midwest). It was only then that I realized NYC has made me accustomed to much higher prices. Those numbers are substantially accurate in my college town and hometown. Meanwhile those numbers need to be adjusted upwards by 50-100% for NYC. EDIT: My skimming of the article was poor; the quote refers to number of items per category not price per item per category. My anecdote remains true though.