Conversely, if you sell iPhones you only get 10% at most by Apple (Retailers' margins have been reduced to 4.5 per cent from 6.5 per cent, and it further reduce

Conversely, if you sell iPhones you only get 10% at most by Apple (Retailers' margins have been reduced to 4.5 per cent from 6.5 per cent, and it further reduces to 1.5-2 per cent if the customer opts to pay by card for the iPhone X). Why?