4 ms·
Untargeted ads are worse for small publishers, not better. Avg cpms right now for targeted ads are around $3-3.50. Untargeted, ~$.50 (Safari/Firefox CPMs). W
by celestialcheese 6y ago
Untargeted ads are worse for small publishers, not better. Avg cpms right now for targeted ads are around $3-3.50. Untargeted, ~$.50 (Safari/Firefox CPMs).
What I think we'll see is ad spend will flow more to the walled gardens since targeted ads still will be available, and perform significantly better than untargeted.
Source: I own websites that make money with ads.
- cblconfederate 6y agoif there are no targeted ads, cpms have no way to go but up There is only so much inventory to sell in walled gardens, people don't spend all their time on FB properties. And if apple makes it more difficult for FB to target users, the line between targeted/untargeted gets blurry