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This is a tsunami for ad tech. Facebook just being the tip of the iceberg here. Tracking or not tracking is not really the topic here. Rather, this is yet anot

This is a tsunami for ad tech. Facebook just being the tip of the iceberg here. Tracking or not tracking is not really the topic here. Rather, this is yet another proof of how abusive Apple is. They claim killing IDFA is for the sake of users' privacy, while they do track users and their behavior and feed them sponsored search results on the App Store (via Apple Search Ads). This ability is just too good to share! Apple is giving 3 months notice to an entire industry, this is just not nice. They do it for tracking this time, 'social' login next, and you name it. This idea of doing business unilaterally will backfire at some point... Regardless, the next 12 months are going to be as interesting as the rise of Facebook Ads on mobile, the rise of re-targeting or SEM. Because the entire ad tech stack is looking for alternatives and doing anything it can to remain effective on iOS. Get ready for some good and some ugly! Looking forward to seeing what Google will do with their own advertising ID on Android.

deleted 6y ago
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ethanbond 6y ago
Good luck convincing Apple users that they’re the bad guys here. “Facebook (renowned monopolist) needs the right to take your data, otherwise Apple is a monopoly!” is really, really unconvincing.
asadkn 6y ago
Seems like they have to overcompensate for the PR to appear as the good guys after all the PR damage they took lately. Nothing more, nothing less. Perfunctory privacy efforts.
- theklr 6y ago
  What damage? Outside of here and tech/gaming sites, the Apple v. Epic Games slap fight is low on the zeitgeist, at least in the US. Outside of those tribes, no one knew about the case, or cared enough to want to know when I explained it to them.
aqme28 6y ago
What's the appropriate amount of notice to give? I think what they're doing here is objectively a Good Thing, and don't really follow your argument otherwise, though I agree that it's bad if Apple simply takes it over.
willstrafach 6y ago
Do you have a source on Apple “killing IDFA”? My understanding is that they are going to simply show a consent dialog before allowing an app to access the IDFA, similar to what they have done for years to access other sensitive data like Contacts, Location, etc.

deleted 6y ago

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ethanbond 6y ago

Good luck convincing Apple users that they’re the bad guys here. “Facebook (renowned monopolist) needs the right to take your data, otherwise Apple is a monopoly!” is really, really unconvincing.

asadkn 6y ago

Seems like they have to overcompensate for the PR to appear as the good guys after all the PR damage they took lately. Nothing more, nothing less. Perfunctory privacy efforts.

theklr 6y ago
What damage? Outside of here and tech/gaming sites, the Apple v. Epic Games slap fight is low on the zeitgeist, at least in the US. Outside of those tribes, no one knew about the case, or cared enough to want to know when I explained it to them.

aqme28 6y ago

What's the appropriate amount of notice to give? I think what they're doing here is objectively a Good Thing, and don't really follow your argument otherwise, though I agree that it's bad if Apple simply takes it over.

willstrafach 6y ago

Do you have a source on Apple “killing IDFA”? My understanding is that they are going to simply show a consent dialog before allowing an app to access the IDFA, similar to what they have done for years to access other sensitive data like Contacts, Location, etc.