Embarrassing reading. I find it hard to believe there's a "science" to menu design that has its own "experts" who don't mention a thing about typography or grap

Embarrassing reading. I find it hard to believe there's a "science" to menu design that has its own "experts" who don't mention a thing about typography or graphic design. The Z pattern is simply related to the language the menu is set, which for languages of latin origin (and obviously many others) is left-to-right, top-to-bottom. Adding boxes for attention does the opposite most of the time because people will read text in that same fashion. Meaning that if you place a box between two text blocks, it's easier to jump over the box and continue reading the block below than having to find the (now indented) first line inside the box and then having to find the first line of the block below once again. The box breaks the pattern your eyes have been following up to that point. And on, and on, and on...