4 ms·
> Now Apple is going to slowly shut off the oxygen in order to take the value for themselves. what happened was that developers left the facebook platform and
by cblconfederate 6y ago
> Now Apple is going to slowly shut off the oxygen in order to take the value for themselves.
what happened was that developers left the facebook platform and all those viral games consolidated into zynga .
Also , with targeted channels closed, ad money will have to flow to non-targeted ads, which actually benefits small publishers who can sell a lot of impressions. It's not like ad spending will stop
- jariel 6y agoGaming devs leaving facebook is not part of the equation and switching to non-targeted ads absolutely does not benefit publishers - their ads are now worth 10x less than they were before. Any 'small publisher' using FB display ads will be hurt by this. For better or worse.
- celestialcheese 6y agoUntargeted ads are worse for small publishers, not better. Avg cpms right now for targeted ads are around $3-3.50. Untargeted, ~$.50 (Safari/Firefox CPMs). What I think we'll see is ad spend will flow more to the walled gardens since targeted ads still will be available, and perform significantly better than untargeted. Source: I own websites that make money with ads.
- cblconfederate 6y agoif there are no targeted ads, cpms have no way to go but up There is only so much inventory to sell in walled gardens, people don't spend all their time on FB properties. And if apple makes it more difficult for FB to target users, the line between targeted/untargeted gets blurry