> A bodybuilder like Charles Atlas or Arnold Schwarzenegger would not have been caught dead drinking protein shakes in the glory days of bodybuilding The glory

> A bodybuilder like Charles Atlas or Arnold Schwarzenegger would not have been caught dead drinking protein shakes in the glory days of bodybuilding The glory days for Charles Atlas was the 1920s to 1940s; he died in 1972. He had sponsorship deals for dietary supplements. >Thus, 40 years ago (i.e., 1980), using protein powder for weight loss/body composition wasn't a big market. It was a large market by the by the 1960s. Many famous bodybuilders from the 1920s through 1950s started advocating protein drinks made with dehydrated and pulverized beef, egg, and milk. All the fitness, bodybuilding, and martial arts magazines were filled with protein drink advertising in the 1960s and 1970s. Hell, even Chuck Norris was hawking this stuff in the 70s. You could walk into any GNC in the 1960s and buy this product. The only thing HerbalLife added was marketing, finding suckers to sell their products.