I'm not entirely sure. Your argument would be completely fine and correct had they actually been only tools or only technologies. As a company, they have polici

I'm not entirely sure. Your argument would be completely fine and correct had they actually been only tools or only technologies. As a company, they have policies - and policies can be based on ideals - and people can like or dislike those. Personally, for me, I am mainly an average Windows and Android user because it suits my needs the best - but what gave me my 'tribalism' was the exact same reason that you pointed out - that's probably the only tribe today where majority of the people don't suffer from elitism. While I was growing up, I saw that from both Apple users and Linux users (from the other end, but 'bitter' elitism). Me, an average computer user didn't like that behavior then, don't like it now. In fact, I hate any kind of elitism like a religion - so naturally that translates into my product choices - I never wanted myself to become them. P.S. - I still gave Linux a try a lot of times (and have to use it professionally everyday anyway), but sorry, all the ones that we use at our workplace still look like unfinished grad projects, not a professional OS to me - I have tens of reasons for believing that, but it would initiate the same wars that we're talking against here).