This makes me think of this book: https://www.amazon.com/OBD-Obsessive-Branding-Disorder-Illusion/dp/1586487043/ref=nodl_ https://www.amazon.com/OBD-Obsessive-B

This makes me think of this book: https://www.amazon.com/OBD-Obsessive-Branding-Disorder-Illusion/dp/1586487043/ref=nodl_ https://www.amazon.com/OBD-Obsessive-Branding-Disorder-Illus... The author outlined in part of it a move from appeals to ego to appeals to id for marketing, and how this is a more powerful approach since it appeals to sense of belonging. You see that in the fathers commitment to particular brands, and how they define him.