3 ms·

I think it's a combination of human nature and a side effect of marketing. Since neither human nature or marketing are liable to go away any time soon I doubt

I think it's a combination of human nature and a side effect of marketing. Since neither human nature or marketing are liable to go away any time soon I doubt the team mentality to buying things will either.

krick 6y ago
"Side effect"? Good advertisers do whatever they can to trigger that part of human nature. Actually, Apple's "I'm a Mac" campaign was entirely about this very thing from the very beginning.