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A bodybuilder like Charles Atlas or Arnold Schwarzenegger would not have been caught dead drinking protein shakes in the glory days of bodybuilding (i.e., the 1

A bodybuilder like Charles Atlas or Arnold Schwarzenegger would not have been caught dead drinking protein shakes in the glory days of bodybuilding (i.e., the 1970s/1980s); they preferred real foods, and Atlas was a strong proponent of a milk-heavy diet (and even advocated for a milk-only diet during bulking phases). https://physicalculturestudy.com/2014/12/08/charles-atlass-special-secret-for-rapidly-building-enormous-power/ https://physicalculturestudy.com/2014/12/08/charles-atlass-s... Thus, 40 years ago (i.e., 1980), using protein powder for weight loss/body composition wasn't a big market. Herbalife created that market. GNC and others started selling protein powders for weight loss and bodybuilding after Herbalife proved the viability of the niche. (Note: protein powder is the cheapest form of protein...today. It wasn't back then. It was comparatively quite expensive. In the 80s, beef and chicken were far cheaper than protein powder.) If you want to debate exercise history you will want to pick a fight with someone who doesn't have GNC and other health companies as clients...

athms 6y ago
> A bodybuilder like Charles Atlas or Arnold Schwarzenegger would not have been caught dead drinking protein shakes in the glory days of bodybuilding The glory days for Charles Atlas was the 1920s to 1940s; he died in 1972. He had sponsorship deals for dietary supplements. >Thus, 40 years ago (i.e., 1980), using protein powder for weight loss/body composition wasn't a big market. It was a large market by the by the 1960s. Many famous bodybuilders from the 1920s through 1950s started advocating protein drinks made with dehydrated and pulverized beef, egg, and milk. All the fitness, bodybuilding, and martial arts magazines were filled with protein drink advertising in the 1960s and 1970s. Hell, even Chuck Norris was hawking this stuff in the 70s. You could walk into any GNC in the 1960s and buy this product. The only thing HerbalLife added was marketing, finding suckers to sell their products.

athms 6y ago

> A bodybuilder like Charles Atlas or Arnold Schwarzenegger would not have been caught dead drinking protein shakes in the glory days of bodybuilding The glory days for Charles Atlas was the 1920s to 1940s; he died in 1972. He had sponsorship deals for dietary supplements. >Thus, 40 years ago (i.e., 1980), using protein powder for weight loss/body composition wasn't a big market. It was a large market by the by the 1960s. Many famous bodybuilders from the 1920s through 1950s started advocating protein drinks made with dehydrated and pulverized beef, egg, and milk. All the fitness, bodybuilding, and martial arts magazines were filled with protein drink advertising in the 1960s and 1970s. Hell, even Chuck Norris was hawking this stuff in the 70s. You could walk into any GNC in the 1960s and buy this product. The only thing HerbalLife added was marketing, finding suckers to sell their products.