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The reverse z order mentioned in the article confirms what a friend of my wife who ran marketing for a regional chain said: the top right item on the first pag
by dugmartin 6y ago
The reverse z order mentioned in the article confirms what a friend of my wife who ran marketing for a regional chain said: the top right item on the first page will be the highest margin dish, normally pasta.
For years I would look and she was almost always right.
- mycall 6y agoIs this true in Japan or China where reading direction changes?
- sn7408 6y agoIn Mainland China reading direction is mostly left to right, top to bottom now, just like in most European/American countries. I should go and see if the top right menu item is the one with the highest margins.
- mycall 6y agoInteresting phenomenon how western knowledge and machinery has caused a shift in their reading methods.
- rtx 6y agoIts not really western, it was born in Asia.
- knolax 6y agoOnly if by "western knowledge" you mean Communist Internationalism and its associated obsession with conformity. The change to left to right horizontal wasn't a natural development, it was forcibly imposed during the 20th century by communists. Given a choice people still prefer vertical (most novels and manga outside the mainland are still typeset vertically). It also has nothing to do with "technology". The first Japanese typewriter used vertical typesetting[0], websites in the Mongolian script use vertical typesetting[1]. It's sad to see people use technology to justify a global monoculture. [0] https://en.m.wikipedia.org/wiki/Japanese_typewriter https://en.m.wikipedia.org/wiki/Japanese_typewriter [1] http://www.cjvlang.com/Writing/writmongol/websitesinmongolbichig.html http://www.cjvlang.com/Writing/writmongol/websitesinmongolbi...
- duskwuff 6y agoJapan and China both read left-to-right, just like we do. While some traditional texts are written vertically with lines proceeding right-to-left, that doesn't really carry over to general UI conventions. A set of three horizontal images would typically be understood as proceeding from left to right, for instance. Arabic and Hebrew, on the other hand, are primarily RTL, and this does carry over to UI conventions. Menus might be laid out differently there.
- limteary 6y agoIs the manga being right to left the outlier then these days?
- cuddlybacon 6y agoEDIT: huh, I opened a couple manga I had nearby and my original post was dead wrong
- resoluteteeth 6y ago> Text within speech bubbles is generally left to right. This isn't true in Japanese which is what limteary was asking about.
- duskwuff 6y agoHorizontal text in modern Japanese is virtually always written left to right. The primary exception is where the context of the writing itself implies a direction, e.g. text on the passenger side of a bus, or on a directional sign pointing to the left, may be written right-to-left so that the text "flows" in the same direction as its container. This would never be used for a longer text, though.
- resoluteteeth 6y agoManga is normally right to left (both pages and lines) because it's written with vertical text. "learn statistics through manga" type books are left to right because they're written with horizontal text (because of formulas, etc.). (I don't know if I agree with the comment you're responding to, by the way.) It's irrelevant for computers because text on computers is basically always left to right though.
- m3kw9 6y agoChinese dishes seem to have way more selection all the time. Its always overwhelming.