I wasn’t aware of a Minimum Advertised Price rule for Steam but such rules are extremely common across industries even if I agree they generally don’t help the

I wasn’t aware of a Minimum Advertised Price rule for Steam but such rules are extremely common across industries even if I agree they generally don’t help the consumer. This is why when you go to buy an Apple laptop or a GoPro or whatever on Amazon that they can’t initially show you a price below the price allowed by the manufacturer. You’ll sometimes need to add the item to your cart to see the “discounted” price which is still allowed under Minimum Advertised Price rules. Cars and many, many other products work this way too. Once again, not saying I’m necessarily in favor of it but it’s hardly a unique Steam policy. Brands seem to believe protecting their advertised prices helps maintain the value of their brand. For Steam, I guess they wouldn’t want to have a store full of games that cost more. Just like no one wants to pay 30% more to buy a game on iOS instead of PC.