> I don’t buy the efficiency argument. John DeLorean achieved his original initial career arc by resurrecting the Pontiac brand. Technically speaking, there wa

> I don’t buy the efficiency argument. John DeLorean achieved his original initial career arc by resurrecting the Pontiac brand. Technically speaking, there wasn't a terrible amount of innovation there -- the idea was using existing products in a new way by putting a bigger engine into a smaller frame and marketing it in a sexy manner. But it took off like wildfire. He invented the idea of a muscle car. So, as sibling comments say, you may not buy the efficiency argument, but will you buy the focus argument? Tesla made a name out of doubling down on the future instead of the past. They were first to market with a vehicle so iconic it become eponymous with the sector itself. They built a global supercharger network to challenge the whole idea of a gasoline vehicle being the norm. Personal feelings regarding the antics of their founder (and horrible mismanagement/mistreatment of ICs inside the company) aside, I have a lot of respect for the innovations that their product culture has achieved.