SEO (marketing) is critical to anybody out there who wants to find people. Don't piss Google off. (Which means don't piss the searchers off) I don't think the

SEO (marketing) is critical to anybody out there who wants to find people. Don't piss Google off. (Which means don't piss the searchers off) I don't think there's much more to it than that. Maybe so, but from where I sit the problem is that "don't piss Google off" can mean pretty well damn much anything, so once you start picking it apart it's not logical or self-consistent. That probably means that continued analysis is a waste of time. After all, if you standardize how to market, you've destroyed the entire concept of marketing. There are huge opposing forces at work here. I think the little guy does best by simply doing things that he would be happy to have made public -- and that's "public" as in normal people reading it, not "public" as in stuff that appeals to hackers. Different thing entirely.