4 ms·

There are plenty of people successfully hosting their own email. If you're getting flagged as spam, then you need to take a few steps every once in a while but

• foepys 6y ago
  As somebody who is running their own mail sever I'd love to agree with you but GMail, Hotmail, and all the other large email providers make it extremely hard to do so. If you only send a few emails per month, you are fine. When you host an email server for others, even if it's only your family and friends, it can quickly become a nightmare. And if I ran a business, I'd never do it myself. Landing on a blacklist of those large providers effectively shuts your email server down and it's way too easy to get blacklisted. There are so many techs around email now (DKIM, TLS, SPF, HELO testing), that coordinating them becomes a huge responsibility. Misconfiguring a single one can lead to rejection at the large providers that deal with billions of incoming emails a day, with hyper aggressive spam filters. The worst thing that can happen is that your emails were to be classified as spam but you didn't know it. A flat out rejection is relatively rare so you are often not notified that your configuration is incorrect. Getting off those blacklists is extremely hard. Especially if you don't land on GMail's blacklist but on those community driven ones that only allow your IP to be removed from it once. If you land on them a second time, you need a new IP and hope that this IP isn't already blacklisted. Many large providers are blacklisting entire ISP IP ranges due to past so waves. E.g. GMail is blocking the entire AWS EC2 range, I believe.