He forgot one big one "he who names the price first, loses." While he was a very capable engineer, it took an experienced sales professional to extract real val

He forgot one big one "he who names the price first, loses." While he was a very capable engineer, it took an experienced sales professional to extract real value for the software he was selling. Frankly, I'd have given her a HUGE bonus for getting the price she did. It's certainly worth the lesson she'd taught him.