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So now advertisers will need to use “people who like Fetty Wap” and “people who like sailing” as proxies.
by ponker 6y ago
So now advertisers will need to use “people who like Fetty Wap” and “people who like sailing” as proxies.
- chillacy 6y agoIsn't that better? Like if you're selling sailing equipment, I can't imagine that excluding <ethnicity> possibly make things better for those people who also happen to like sailing.
- alain_gilbert 6y agoIf I sell sunscreen, how do I target people who get sunburns ? (don't take me too seriously)
- d8ie3ueuru 6y agoThis assumes a product has no legitimate reason to be racially targeted. There aren't a lot of white people buying afro pick combs.
- viraptor 6y agoYou can still target for afro though. Which may be better than targeting racially where afro doesn't apply for majority anyway.