In effect, it's an advertisement for a competing retailer. If you slap it right on the store page, true enough. But if you're sharing the information in-game,

In effect, it's an advertisement for a competing retailer. If you slap it right on the store page, true enough. But if you're sharing the information in-game, the analogy doesn't quite hold. In fact I'd argue it breaks down even if the label is on an Apple dialog that pops up in (or from) your game. When you allow Apple into your user experience like that, you're the one who's giving eyeballs to them.