Imagine if it costs $2.00 for a 200g Kit Kat bar and ten years later it still costs $2.00 for a Kit Kat bar but they’ve shrunk the size to 160g. Size is an attr

Imagine if it costs $2.00 for a 200g Kit Kat bar and ten years later it still costs $2.00 for a Kit Kat bar but they’ve shrunk the size to 160g. Size is an attribute and companies are working feverishly to alter attributes while staying as close to a price point as possible (consumers are much more focused on objective price point than subjective attributes and largely ignore objective measures like grams in a chocolate bar). There is massive inflation, just not in first order pricing but rather in second order pricing-to-[insert attribute] ratio. I think even casually observing your purchases over time will yield a conclusion that you are spending approximately the same for “less” in most (but not all) areas of your life.