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If you're not whitelisted there are stricter rules and some non obvious pitfalls, but small senders with correctly configured servers does not get sent to spam
by hansjorg 6y ago
If you're not whitelisted there are stricter rules and some non obvious pitfalls, but small senders with correctly configured servers does not get sent to spam in my experience.
When you pay Sendgrid or one of their competitors, you pay to not spend time dealing with this.
The overall result (in general) is to make spamming harder.
- pmlnr 6y agoIf you're not on the contact list of a personal gmail account, it's nearly certain you'll land in spam if you cold contact them. Happened to me so many times; sending a mail to the person sitting next to me who I hadn't ever contacted form my own mail server (dmarc, dkim, spf, even effing google mta-sts is configured) and I still landed in spam.
- hansjorg 6y agoThis is contrary to my experience. The number one pitfall is that your server IPs are blacklisted (directly or by association). If you use the cheapest VPS providers they will mostly be completely blacklisted since spammers have previously used them.
- fr2null 6y agoWe use our own email servers with our own IPs for automated emails (password resets, login tokens, welcome email, etc.) and MailChimp for newsletters. We have never had any real problem with Gmail or any other email provider. We do see some of our clients having those problems, as far as we can tell, it is mostly caused by some sort of bad rating on IP blocks.
- tacon 6y agoI mainly send from my own mail server, too. If I worry that email to a cold gmail contact will end in spam, I use a simple fallback strategy. I have gmail setup to send as an alternate email address, so it appears to come from my server's domain. The contact will certainly see gmail to gmail email, and if they reply, my email address goes into their (effective) contact list.