The existence of this company itself is pretty old news, Lora Kolodny reported on it in 2018: https://www.cnbc.com/2018/09/06/tesla-cto-jb-straubel-redwood-mate

The existence of this company itself is pretty old news, Lora Kolodny reported on it in 2018: https://www.cnbc.com/2018/09/06/tesla-cto-jb-straubel-redwood-materials-recycling-expands-nevada.html https://www.cnbc.com/2018/09/06/tesla-cto-jb-straubel-redwoo... What's new is Tim Higgins giving JB Straubel space in the pages of WSJ to run a PR campaign for his company.