SEO is a business. every - real - SEO action has - an (implementation) cost - a measurable impact - a risk. categorizing it into "ethical" categories does n

SEO is a business. every - real - SEO action has - an (implementation) cost - a measurable impact - a risk. categorizing it into "ethical" categories does not change how it is practiced or what works. or to put it in the spirit of the headline: f$#ck .* hat.