It's crucial to recognize that for most of Apple's existence, they sold only their own products. Reselling third-party products was a nonexistent or minimal par

It's crucial to recognize that for most of Apple's existence, they sold only their own products. Reselling third-party products was a nonexistent or minimal part of Apple's business. That changed with the iTunes Music Store, and it took off from there. I like Apple's first-party products. I want to buy into that ecosystem. But I never wanted to buy into the ecosystem where Apple is a reseller. I don't want Apple to become Amazon.